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The present study aims to investigate the inverse-thermocapillary effect in an evaporating thin liquid film of self-rewetting fluid, which is a dilute aqueous solution (DAS) of long-chain alcohol.

A long-wave evolution model modified for self-rewetting fluids is used to study the inverse thermocapillary characteristics of an evaporating thin liquid film. The flow attributed to the inverse thermocapillary action is manifested through the streamline plots and the evaporative heat transfer characteristics are quantified and analyzed.

The thermocapillary flow induced by the negative surface tension gradient drives the liquid from a low-surface-tension (high temperature) region to a high-surface-tension (low temperature) region, retarding the liquid circulation and the evaporation strength. The positive surface tension gradients of self-rewetting fluids induce inverse-thermocapillary flow. The results of different working fluids, namely, water, heptanol and DAS of heptanol, are examined and compared. The thermocapillary characteristic of a working fluid is significantly affected by the sign of the surface tension gradient and the inverse effect is profound at a high excess temperature. The inverse thermocapillary effect significantly enhances evaporation rates.

The current investigation on the inverse thermocapillary effect in a self-rewetting evaporating thin film liquid has not been attempted previously. This study provides insights on the hydrodynamic and thermal characteristics of thermocapillary evaporation of self-rewetting liquid, which give rise to significant thermal enhancement of the microscale phase-change heat transfer devices.

This paper aims to investigate the coupled effects of electrohydrodynamic and gravity forces on the circulation effectiveness of working fluid in an inclined micro heat pipe driven by electroosmotic flow. The effects of the three competing forces, namely, the capillary, the gravitational and the electrohydrodyanamic forces, on the circulation effectiveness of a micro heat pipe are compared and delineated.

The numerical model is developed based on the conservations of mass, momentum and energy with the incorporation of the Young–Laplace equation for electroosmotic flow in an inclined micro heat pipe incorporating the gravity effects.

By inducing electroosmotic flow in a micro heat pipe, a significant increase in heat transport capacity can be attained at a reasonably low applied voltage, leading to a small temperature drop and a high thermal conductance. However, the favorably applied gravity forces pull the liquid toward the evaporator section where the onset of flooding occurs within the condenser section, generating a throat that shrinks the vapor flow passage and may lead to a complete failure on the operation of micro heat pipe. Therefore, the balance between the electrohydrodyanamic and the gravitational forces is of vital importance.

This study provides a detailed insight into the gravitational and electroosmotic effects on the thermal performance of an inclined micro heat pipe driven by electroosmotic flow and paves the way for the feasible practical application of electrohydrodynamic forces in a micro-scale two-phase cooling device.

By solving a long-wave evolution model numerically for power-law fluids, the authors aim to investigate the hydrodynamic and thermal characteristics of thermocapillary flow in an evaporating thin liquid film of pseudoplastic fluid.

The flow reversal attributed to the thermocapillary action is manifestly discernible through the streamline plots.

The thermocapillary strength is closely related to the viscosity of the fluid, besides its surface tension. The thermocapillary flow prevails in both Newtonian and pseudoplastic fluids at a large Marangoni number and the thermocapillary effect is more significant in the former. The overestimate in the Newtonian fluid is larger than that in the pseudoplastic fluid, owing to the shear-thinning characteristics of the latter.

This study provides insights into the essential attributes of the underlying flow characteristics in affecting the thermal behavior of thermocapillary convection in an evaporating thin liquid film of the shear-thinning fluids.

Mobile shopping is expected to emerge as a new way of shopping as the Asia Pacific region moves towards the digital era. It is important to understand factors that influence consumers’ intentions to adopt this new shopping channel, especially in developing countries such as Malaysia where it has the fastest growing mobile penetration rate in the world. The purpose of this paper is to integrate the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB), and includes additional variables such as personal innovativeness (PI) and trust.

Empirical data from 453 consumers were tested against a proposed model using partial least squares structural equation modelling.

Findings suggest that most of the constructs in the model (i.e. trust, perceived ease of use, perceived usefulness, attitudes, PI and perceived behavioural control) influence a shopper’s intentions towards adopting mobile shopping. For example, consumers’ attitudes towards M-shopping adoption is higher if a system is not complex and easy to use; if consumers can easily pull out their mobile devices from their pockets to browse or shop by using just one finger, without a complicated process, they tend to use M-shopping channels. In addition, when mobile technology is user-friendly and free from mental effort, it creates positive perceptions that the system is useful, developing stronger intentions for consumers to adopt this alternative.

Since M-shopping is a personalised activity that involves money transactions, consumers are more cautious with adoption intentions, and do not follow social norms blindly. Thus, the empirical evidence from Malaysian consumers contributes to literature with insights into their specific m-shopping behaviour in this emerging market. In addition, from a theoretical perspective, the research model in this study integrates both TAM and TPB to provide a holistic view of consumers’ M-shopping adoption intentions in an emerging market, incorporating user-centric factors (i.e. trust and PI). An important finding which differs from other studies is that the relationship between subjective norms and behavioural intention to use M-shopping was not significant, which is contrary to the findings of previous studies. Moreover, attitude was found to mediate the effect of PEOU and PU on consumer’s intention towards mobile shopping adoption. The validated instrument would serve as a useful guideline for researchers during development and refinement of studies on M-shopping.

Most of 823,000 ethnic Chinese people are living in Southern Vietnam among distinct dialectical groups. Each maintains its own pantheon of gods; the majority worships standardized Thien Hau. The Hakka in Buu Long are the only group that worships the craft-master gods. This difference creates a challenging gap between the subgroups and reveals the unorthodox nature of the Hakka’s traditions. The purpose of this paper is investigate the continuous efforts to achieve “evolving standardization” and solidarity through the charismatic efforts of the local Hakka elites in Buu Long by their liturgical transformation.

The study further discusses the multilateral interaction and hidden discourses by applying Watson’s (1985) theory of standardization and orthodoxy as well as Weller’s (1987) concept of context-based interpretation.

Truthfully, when facing pressures, the Hakka in Southern Vietnam decided to transform their non-standard worship of the craft masters into a more integrative model, the Thien Hau cult, by superimposing the new cult on the original platform without significant changes in either belief or liturgical practice. The performance shows to be the so-called “the caterpillar’s spirit under a butterfly’s might” case.

The transformation reveals that the Hakka are currently in their endless struggles for identity and integration, even getting engaged in a pseudo-standardization.

This Hakka’s bottom-up evolutionary standardization deserves to be responded academically and practically.

The paper begins with a setting of academic discussions by western writers in this area and then moves on to what makes the practical transformation, how does it happen, and what discourses are hidden underneath.

The purpose of this study is to use an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model to investigate the intention to use blockchain from the accountant's point of view. The proposed model is expected to provide the necessary incentives for accountants to adopt blockchain. The authors build external constructs based on discussions of blockchain properties for accounting such as accounting information quality, job relevance and trust. In addition, the study also considers computer self-efficacy and compatibility as factors related to practitioners’ blockchain acceptance.

By using the developed online-questionnaire, the data is collected from the responses of 317 accountants working in listed enterprises in Vietnam. The main analyzes are performed by Smart partial least squares structural equation modeling technique to present both direct and indirect effects on the intention to use blockchain.

Experimental results provide many interesting and valuable things. First, performance and effort expectancy have a positive influence on intention to use blockchain, while social influence has a lower influence. Second, trust has a direct and positive effect on effort and performance expectancy, as well as intention to use blockchain. Quite surprisingly, accounting information quality has a positive effect on performance expectancy, while job relevance has a negative effect. Fourth, computer self-efficacy and compatibility have a positive effect on effort expectancy. It is more interesting that the intention to use blockchain has nothing to do with compatibility. The results of this study also show that performance and effort expectancy play a mediating role in the indirect effects of trust, computer self-efficacy and compatibility on intention to use blockchain.

The study shows that accountants in Vietnam have a high intention to use blockchain. This implies that the Vietnamese Government and the professional association should design training programs or open training sessions on blockchain. Accountants can clearly understand the importance of blockchain in their work as well as the positive effect of blockchain on performance. They are consulted on how to use blockchain. They also perceive that using blockchain is not too difficult, and the acceptance of this technology will be higher. Additionally, universities should put triple-entry accounting into their teaching, so accounting students can improve their skills and knowledge relevant to blockchain to meet their career needs in the future.

The study proposes an extended UTAUT model with external constructs built on blockchain's effects on accounting. The model makes more sense in promoting the use of blockchain in accounting.

The purpose of this paper is to investigate the factors that affect one’s attitude and intentions towards family takaful schemes, apart from evaluating the mediating role of perceived trust in the relationship between perceived religiosity and attitude towards family takaful. Most prior studies have considered religiosity as an individual’s tendency to be religious. However, the present study employed perceived religiosity as one’s perception regarding shariah compliance practices of family takaful schemes. Moreover, this study examines the direct relationship between perceived religiosity and attitude and the indirect relationship between perceived religiosity and trust.

A sample of 224 salaried individuals was selected with an age range of 24–50. Variance-based partial least squares structural equation modelling was employed for data analysis.

The results showed that knowledge and perceived usefulness (PU) had significantly positive relationships with attitude towards family takaful schemes. Perceived trust completely mediated the relationship between perceived religiosity and attitude towards family takaful. Attitude was positively related to purchase intention regarding family takaful.

The findings of the study are important for Islamic financial institutions, especially for takaful companies to revamp their marketing strategies. With enhanced understanding regarding consumer behaviour, takaful companies can sell their products in a more effective manner to increase their market share.

Behavioural aspects regarding the purchase of Islamic insurance products have yet to be profoundly explored in the literature. The indirect relationship between perceived religiosity and trust is established in this study. The study contributes to the field of consumer behaviour and marketing of Islamic financial products.